Tesla, Inc. is an American company founded in 2003 by a group of engineers, including Martin Eberhard and Marc Tarpenning. However, it was Elon Musk, who joined shortly after as the main investor and later CEO, that truly became the face of the company and drove its global success. THE COMPAGNY GAINED GLOBAL ATTENTION WITH THE LAUCH OF THE TESLA ROADSTER IN 2008, THE FIRST FULLY ELECTRIC SPORT CAR.